RE: Why Millennials Are Ditching WalMart and Target to Shop at Dollar General

RESPONSE to “Why Millennials Are Ditching WalMart and Target to Shop at Dollar General” on

Are Millenials REALLY as Cost Driven as They Say?

They’re coming for everything we have, but can’t keep us from getting what we want. We’re the underestimated and over judged, loud mouths out of the generational dynamic in the U.S. today. Millennials… oh the beautiful entitled messes that they try to portray us to be. What they don’t talk about enough, however, is how we’re outsmarting the circumstances handed to us by our disconcerted elders and finding new ways to expand the economy in our favor.

In a recent Inc. article it was stated that this generation of rebellious misfits are also now becoming more drawn to discount chains such as Dollar General and Family Dollar. Believably we’re more heavily marketed to by discount chains because we are the biggest spenders. Initially, after reading the article I thought to myself that of course we’re being cost efficient! You see, we are products of The Recession. Not to mention the dirty laundry of the “American dream” has been washed in front of all of us in the expanse of social media. That’s not the point though, that’s only the prefix to the discussion. The point is that although Millennials are more cost driven, we are not solely focused on dollars and cents. Judge us all you want, but as stated by many financial experts, we’re far from just cheapskates and squatters; we’re reshaping the game entirely!

Check it: with a rise in entrepreneurship, a decline of the status quo, and college debt up to our eyeballs, excuse the f@#$ out of us if we’re more cost effective. However, it’s not uncommon that, for certain products, we’re not budging on quality for the sake of discount. Blogger Rick Reider,’s Chief Investment Officer of Global Fixed Income further proved my point as he stated the following:

“The technology-driven revolution, which has a downward influence on price, continues to spur solid consumption growth, particularly in the personal services and travel/leisure categories, and is reflective of the generational shift to a newer millennial-oriented economy.”

You see, we’re more than just unfortunate byproducts of the digital age, but also changing the game to meet our needs. Millennials may push off buying their first home, and settling down with a career, but that’s not because we lack focus. Those of us birthed in the 80s and early 90s will clearly differ than those before us and after us. We experienced the end of an era and the beginning of a new one. We’re too busy trying to make lemonade out of this fresh squeeze bitter reality that is AmeriKKKa. Millennials may not have it all figured out, but we will set new heights to the economy with the opportunities we’re creating for ourselves.